Firefly Merch

Firefly Merch is a merchandise company specialising in organic, recycled, and sustainable products. As the business grew, Carol wanted stronger financial clarity, better insight into profitability, and the confidence that her decisions were grounded in professional financial guidance. She chose Pauline’s Outsourced CFO project support, which focuses on helping businesses get control of margins, forecasting, and financial processes.

What Pauline Worked On

• Finding Where the Real Profit Was Coming From: Carol from Firefly Merch came to Pauline because she felt she needed financial help and “a professional view” on what she was doing. Carol says: “Within the first couple of sessions Pauline had me fine tuning my profits on products and nailing down where most of my good business was coming from.”
• Practical Advice With Real Business Impact: Pauline brought fresh commercial ideas and strategic clarity to the business. In Carol’s words: “Pauline offered tips and advice which I had never considered or thought of and because of that I’ve put things in place, from which I’m already benefitting from.”
• Forecasting & Managed Accounts Spreadsheet: One of the key deliverables of the project was giving Carol a usable system she could continue managing after the project ended. Carol says: “I’ve got a working spreadsheet which I can now manage going forward for forecasting and managed accounts.” This meant Carol left the six-month project with tools she could confidently run on her own.
• Insightful 1:1 Meetings & Ongoing Support: Carol emphasised how valuable the meetings were: “Our 121 meetings were always insightful and not only is she a fabulous person but she knows her stuff.” Pauline offers Finance Team Mentoring – often as part of the outsourced CFO services she provides.

The Impact

These are the key benefits Carol gained from the 6-month project with Pauline:

• Clear understanding of where the business’s best profit was coming from.
• Fine-tuned product profitability.
• Strategic tips and advice that Carol is already benefiting from.
• A forecasting and managed-accounts spreadsheet she can run independently.
• Deeper insight into her financial performance.
• A solid plan for moving the business forward.

“I can personally highly recommend the 6 months project as it was enough to really dig deep into my business and help me with a plan to move forward. Thanks so much Pauline!”

~ Carol (Firefly Merch)