About Pauline Healey & Logical BI

Fractional CFO leadership built on over two decades of real, on-the-ground international business experience.

Most fractional CFOs can read a P&L and balance Sheet.

Far fewer have stood on a factory floor in China negotiating supplier terms, restructured a European logistics hub ahead of Brexit, or spent three weeks in Mexico working out whether a new manufacturing partner could cut a client’s lead times in half.

Pauline Healey has done all three and built a CFO practice around the judgement that comes from having lived inside global supply chains, not just analysed them from a spreadsheet.

Logical BI was founded on a simple premise: growing businesses need director-level financial leadership, but they shouldn’t have to pay full-time CFO costs or settle for advisors who’ve only ever worked domestically to get it. For businesses that buy, sell, manufacture or trade beyond the UK, that distinction matters more than most realise until something goes wrong.

A Foundation Built for Global Business

Pauline is a qualified accountant with CIMA (the Chartered Institute of Management Accountants), awarded the top Fellowship status, and holds an MBA in Executive Management.

But her grounding in international business started earlier than that: a BA (Hons) in International Business, followed by over 30+ years of hands-on commercial and strategic finance experience across both domestic and international markets.

That combination of formal qualification plus decades of real cross-border deal-making is what separates Logical BI from a typical local accountancy or fractional CFO offering. Whether you’re located in Sheffield or Shenzhen, Pauline has partnered with overseas teams and clients all over the world, and knows how to bring the financial, operational and cultural pieces together.

A Track Record That Spans Continents

Pauline’s international experience isn’t a line on a CV, it’s the backbone of how she works with clients.

Across more than two decades, that experience has taken her deep into the operational realities of global trade:

China – Extensive first-hand travel to source and qualify manufacturing suppliers, building an in-country network that clients still draw on today. For one importer, this meant direct introductions to vetted Chinese suppliers as an alternative to existing sourcing routes.
Mexico – Three weeks on the ground assessing a manufacturing partner for a North American electronics distributor, drawing on NAFTA trade knowledge to cut delivery lead times from up to 45 days down to a maximum of 15, while saving the client $1 million in the first year.
The Netherlands – Led the relocation of 60% of a toy importer’s operations to the Netherlands ahead of Brexit to protect European market access, and separately launched a new outsourced 3PL distribution hub there for a global electronics distributor, cutting transport costs and simplifying customs exposure across the continent.
Latin America & the Caribbean – Recognised by the Department for International Trade (DIT) LATAC for her work with manufacturing and distribution companies expanding into the region and included in their External Referral Pool of trusted service providers.
Chile – Directed an in-country partnership with Santiago-based BAI Consultancy when a UK steel distributor’s South American sales and cash receipts began slowing, getting to the root cause and restoring the relationship.
USA & Canada – Restructured a global distributor’s US shipping routes (via Panama to Florida rather than across the Pacific to California), reducing transportation costs by 35%, and supported clients with operations and customers across North America.
UAE – Helped UK-based clients with customers in the UAE navigate regional requirements and avoid common pitfalls in a market most domestic advisors have never operated in.

This is global commercial experience earned through doing the work not reading about it. It’s why clients with international supply chains, overseas customers, or cross-border expansion plans come to Pauline specifically for the judgement calls that domestic-only advisors simply haven’t had to make.

Why International Experience Changes the Advice You Get

A CFO who has only worked with UK-only businesses can read your numbers.

A CFO who has negotiated with Chinese OEMs, restructured European logistics, and solved cash flow problems thousands of miles away in Chile understands what’s really driving those numbers and what to do about it. In practice, that means:

Foreign exchange strategy that goes beyond spot-rate purchases from your bank, protecting margin on every cross-border transaction.
Supply chain and logistics decisions, shared container loads, freight routing, warehouse location, made with first-hand knowledge of how they actually play out on the ground.
Realistic risk assessment for new and emerging markets, informed by direct experience rather than guesswork.
A trusted international network, from supplier contacts in China to specialist partners in South America, that clients can draw on directly.

In Clients’ Words

In my clients’ own words, the impact of bringing Pauline into their business.

“Her international experience has been invaluable to us as we have clients in the UK, USA, Canada and UAE. She understands what is required and has helped us to avoid pitfalls in regions that I am unfamiliar with such as the UAE.”

— Sam Eaton

“Her experience in the supply chain, specifically sourcing from the Chinese market, logistics and supplier management provided just what we needed to operate a smooth process — especially with contract terms and agreements with our suppliers.”

— Greg Adam, Managing Director, LbQ

“Pauline is a commercially astute professional who has the ability to provide practical leadership across all functions to return cost and process efficiencies.”

— Graham Bruce, Global Industrial Executive

How Pauline Works

Despite the scale of experience behind it, Pauline’s approach is deliberately straightforward: clear-headed, jargon-free financial leadership that meets you where your business actually is.

Every engagement follows the same disciplined rhythm — Diagnose, Design, Deliver — whether the work is a one-off project, a focused retainer, or ongoing fractional CFO support.

That means a full deep-dive into your numbers, processes and cash cycle; a tailored plan built around your real goals, not a generic template; and hands-on implementation, team mentoring and regular check-ins to make sure it sticks. The result is financial clarity that holds up whether your business operates entirely in the UK or stretches across four continents.

Pauline is supported by a compact team of specialists, each highly capable in their respective field. She extends her extensive supply chain network to clients, a resource that has proven instrumental in helping them achieve significant milestones.

Ready to talk?

Book a free discovery call and find out how two decades of international commercial and financial experience could change what’s possible for your business.