Ecommerce Accountant for Profit, Cash & Clarity
Accounting & CFO Support with no jargon, no judgment, and all the clarity you need.
How Logical BI Can help your product base business:
Understand exactly where your money goes.
Plan cash flow and growth confidently.
Finally pay yourself properly.
Looking for an Ecommerce Accountant Who Actually Cares About Your Cash?
Running an ecommerce business in Manchester, Leeds, or anywhere in the UK? You’re not alone in feeling overwhelmed by the numbers. It isn’t just about sales flying in and orders going out. It’s about what’s left at the end of the month – the cash.
The Importance of Cash Flow for Ecommerce Businesses
We know you want more cash in than out. You know it too. But the reality? You’re juggling stock, managing returns, forecasting revenue, and working out where all the cash has gone. It feels messy, and (let’s be honest) overwhelming.
That’s where we step in.
At Logical BI, we don’t just tick boxes and file your accounts. We help you understand your numbers, so you can make confident decisions, pay yourself properly, and grow on your terms.
Beyond E-Commerce Accounting: Strategic Financial Partnership
Whether you’re based in Manchester’s fast-growing ecommerce scene, shipping from a warehouse in Leeds, or managing stock across Yorkshire – you need more than an accountant. You need a cash-focused partner who understands your growth goals.
That’s why we go beyond standard e-commerce accounting. We provide CFO-level support too, so you can:
- Forecast cash confidently (even if you don’t know where to start)
- See what’s coming in and what’s going out – without judgment!
- Understand your true profitability after fees, returns, and taxes
- Plan for growth and avoid nasty cash flow surprises
- Feel safe and supported, not lost in a spreadsheet
Why Work with Us? We’ve Been There.
Pauline has helped countless product-based businesses, Amazon sellers, distributors, and ecommerce founders who felt like they “should” understand cash, but didn’t know where to begin.
Real-World Experience You Can Actually Use
With vast experience in international supply chains, logistics partners, and import/export requirements, you get far more than just a number cruncher. Pauline’s worked alongside operational management teams, so she knows how finance connects to what’s happening on the ground.
Trusted, Straight-Talking Support (With No Judgment)
She’s been called the “Money Mum” by clients, and not just for her expertise – but for her warm, no-nonsense support.
Clients often say, “I thought I was no good at managing cash until I met Pauline. She clearly explained the finances and showed me what was really going on.”
We don’t just crunch numbers. We hold you accountable (in the best way), keep you motivated, and create a safe space to ask any questions – without jargon, shame or fluff.
Our E-commerce Accounting & CFO Services
Whether you sell on Amazon, Shopify, or your own website, we tailor our support to your needs. Services include:
Cash flow forecasting & planning:
stop guessing, start knowing.
Profitability analysis:
see exactly where you’re making (or losing) money.
Inventory & stock management support:
so cash isn’t tied up unnecessarily.
Quarterly reviews & strategic check-ins:
because accountability matters.
Ongoing CFO support:
big-picture strategy beyond the books.
Start With Your Cash (Even If It Feels Messy)
Where do you start? Pauline’s tip: “Start with your bank balance.”
Look at what’s coming in, what’s going out, and what’s left. From there, we build a forecast that makes sense for your business – no jargon, no judgment.
Ready to Feel Cash-Confident? Let’s Talk.
Ready to move beyond survival mode and build a profitable, cash-confident ecommerce business? Whether you’re in Manchester, Leeds, or anywhere else – we can help.
FAQs about Ecommerce Accounting
What’s the difference between an ecommerce accountant and a CFO?
Good question! Most accountants are there to file your accounts, sort your VAT, and keep you compliant. A CFO (like me) is your strategic partner. I’m looking at the big picture – your cash flow, your forecasting, your supply chain, your logistics partners, your margins — and helping you plan for growth. Think of it this way: your accountant often looks backwards; I help you look forward (and make sense of it all without jargon).
Do I need an ecommerce accountant if I already have an accountant?
Honestly? Probably, yes. Your accountant might help you tick the compliance boxes, but they’re usually not digging into your cash flow or showing you where your money really goes. I work with you to understand the story behind your numbers, so you can make proper decisions, pay yourself, and sleep at night. No judgment, just clarity.
Can you help me even if my ecommerce business is small?
Absolutely. In fact, the smaller you are, the more important it is to get cash flow and profit margins right from the start. The earlier you sort it, the fewer headaches later. I work with Amazon sellers just starting out, all the way up to big multi-million-pound manufacturing and distribution companies. You don’t have to have it all figured out; that’s my job.
I sell on Amazon and Shopify; can you support me?
Yes! A lot of my clients sell on Amazon, Shopify, Etsy – you name it. I understand all the fun bits (like platform fees, returns, and payout delays). We’ll untangle it all together, so you know what’s coming in and what’s going out. No surprises.
Do you only work with clients in Manchester and Yorkshire?
No. While I mention Manchester, Leeds, and Yorkshire (just so local folk can find me), I work with ecommerce businesses all over the UK (and even further afield). Everything I do can be done online – easy.
What’s the first step to get started?
We start with a free no obligation call. We’ll look at your current cash, margins and supply chain. What’s in the bank, what’s coming in, and what’s going out. From there, we build a forecast that’s realistic (no pie-in-the-sky numbers). You don’t need to have everything perfect, or all figured out – just book a call, and we’ll take it from there together.
Find the right Accountancy Service for your Business
Logical BI offer various CFO and accountancy services, if you’re unsure where to start, we highly recommend the Business Booster Consultancy Call.
If you are in the manufacturing and distribution industry, our strategic manufacturing CFO support is ideal to help boost your profit and iron out any cash flow issues.