Pauline gets their finances straightened out and ready for the next stage of growth.
This regional logistics group had been running for twelve months and was doing well but they had no real feel on finances beyond current debtor payments and recurring expenses.
They knew what they owed to others and what others owed to them but that was all.
I undertook a customer and market analysis and found that some of their customers were not profitable for them and that prices for those customers definitely needed reviewing.
Additionally here was a problem with employee performance in relation to customer expectations which was inefficient and costing the company too much in terms of overtime paid. With employee involvement I advised a shift pattern change as that provided a greater service to customers and also improved employee satisfaction.
Business planning that focused on business and cash forecasting led to the company outsourcing additional space so that they could grow their business.
The company continues to go from strength to strength and is growing in a financially sustainable way.
About Pauline
Pauline Healey is the founder of Logical BI, an outsourced CFO and financial advisory practice supporting manufacturing and service businesses. A CIMA-qualified accountant with an MBA and over 25 years’ senior leadership experience, Pauline provides strategic financial guidance without the fixed overhead of a full-time Finance Director.
