How to Choose Your First Overseas Warehouse Location

Choosing the right overseas warehouse location is one of the biggest decisions a growing business will make when expanding into new markets and it’s also one of the easiest to get wrong. Many years ago, working with an international hardware brand, we had a warehouse in the Northwest, but 90% of the customers were freighting […]
Profit vs Cash Flow: Why Profitable Businesses Run Out of Money

I get this call more often than you’d think. Someone rings me, and they’re baffled. “Pauline, my accountant just showed me the year-end figures and we made a decent profit. So why is my bank balance sitting at almost nothing, and why did I have to ring the bank manager last month to ask for […]
Why Revenue Growth Doesn’t Increase Profits

I’ve sat across the table from a lot of business owners who’ve just had their best year on paper. Revenue is up. The team is stretched but proud. And then they ask me, almost sheepishly, some version of the same question I’ve heard a hundred times: “Why isn’t my profit growing as fast as my […]
What Does a Fractional CFO Actually Do All Day? A Realistic Look for UK Business Owners

You’ve probably heard the term. Maybe a fellow business owner mentioned their “fractional or outsourced CFO” in passing, or you’ve seen it discussed in UK entrepreneur communities and startup forums. You nodded along, but the honest question lingering in the back of your mind is: what does that person actually do? It’s a fair question. […]
How to Know if Your Pricing is Profitable (And What to Do If It Isn’t)

You’re taking orders, delivering work, sending invoices. Business is ticking along. But at the end of each month, you find yourself wondering: where has all the money gone? If that sounds familiar, the answer might not lie in your costs, your team, or your processes, it could lie in your pricing. Knowing how to tell […]
Financial Confidence for Business Owners: Why the Numbers Alone Aren’t Enough

You’re not new to this. You’ve got reports. You’re tracking performance. You understand your numbers more than most business owners do. And yet, when it comes to making a decision, there’s still a pause. A moment where you think: “I should know this… but I’m not completely sure.” That pause is the clearest sign that something is […]
Do I Need a CFO or an Accountant? (A Guide for Founders)

You’ve got a finance team. Or maybe just an accountant. Things seem to be ticking along… but something still feels off. You’re not getting the clarity you need. You want to grow – but you’re not sure what’s holding you back. Here’s the truth: you might not need a full-time CFO. But you probably need […]
Where Do I Even Start with Cash Management?

How Can I Improve Business Cash Flow? You know you need to get a handle on your business’s cash management, but the thought of it makes you want to run a mile. Where do you even begin? What if it’s a total mess? What if someone like me comes in and tells you it’s […]
Cash Flow 101: 6 Key Terms You Need to Know

Cash flow is the lifeblood of your business. It’s what allows you to pay employees, suppliers, and other creditors on time so that you can continue doing business. However, many small-business owners don’t really appreciate how cash flow works or how to improve their cash flow situation. Here’s a basic introduction to cash flow and […]
Top Eight Tips for Accurate Cash Flow Forecasting

Do you want to know how your business and cash will perform in the future? Apply the following methods to improve your cash forecasting. Forecasting your company’s cash flow helps minimise potential risks and indicate if the company is in a position to go after opportunities and grow. Correct cash flow management is a given. […]